1935
Family Beginnings
Jackie's father begins exporting hairnets internationally.
HOUSE OF EUROPEAN HAIR / OUR STORY
A legacy of craftsmanship. A personal approach to beauty.
A family history in hair, a dedication to individual beauty, and a belief that every person deserves to feel like themselves.
OUR HERITAGE
A History Built on Expertise
1967
A young maker
Jackie and his brother establish a wig making business.
1976-78
A new Chapter
Jackie and Doris move to Los Angeles and build their American business.
1990
European hair
HairArt expands its specialization in European hair soucing.
2014
House of European Hair
Building on decades of expertise, House of European Hair emerges as a dedicated brand celebrating the beauty and craftsmanship of European hair.
01 / The People Behind The Story
Meet Jackie & Doris Yu
The story of House of European Hair begins with Jackie and Doris Yu, whose dedication helped shape the foundation of the company.
Their commitment to craftsmanship, personal service, and understanding the needs of each client remains an important part of the HEH story today.
02 / The Art Of Making
Expertise you can feel.
From selecting hair to understanding construction, fit, density, and styling, the family's experience spans the details that make each piece personal. Their early investment in manufacturing reflected a commitment to more consistent quality and thoughtful customization.
03 / Knowledge is Part of Our Craft
Understanding changes everything.
The founders have long emphasized education—from consultations to understanding hair color, density, construction, and styling. At HEH, we want that knowledge to make the experience clearer, more personal, and more empowering.
04 / Beauty with Purpose
Care beyond the product.
The HairArt family has a documented history of supporting children experiencing hair loss, including custom wigs and partnerships with nonprofit organizations. It's a reminder that hair can be about much more than appearance.
Historical programs; current initiatives to be confirmed before publication.
From the Archives
A story worth preserving.
The Los Angeles Business Journal profiled Jackie and Doris Yu in 2001, highlighting their hands-on approach to quality and customized service. Archival material is shown here as a placeholder pending publication permission.
IN THE PRESS / FURTHER READING
Our story, in their words.
Explore interviews and industry coverage documenting the people, history and expertise behind HairArt and House of European Hair.
Modern Salon · August 2, 2016
A Conversation with Jackie Yu
Jackie shares the family history dating to 1935, the early wig making business, and his approach to education and giving back.
Modern Salon · August 10, 2016
HairArt Extensions: Q&A
An industry profile connecting House of European Hair with HairArt's European hair expertise, training and charitable efforts.
