What is virgin European hair, and why is it the most expensive and sought after human hair?

Most human hair used in wigs is sourced unethically from Asia and start of long and black or very dark brown with a thicker texture.

European hair is hair sourced from Europe and starts off blonde, light brown, or auburn and has the texture of European hair.

Virgin European hair means the blonde or light brown or red hair wasn’t toned, lifted, bleached, or dyed, that’s it’s unprocessed hair like found on a European who has never colored their hair.

This natural hair is soft, sleek, has cuticles and is able to be colored, balayaged, rooted, permed, treated and fully customized without becoming over-processed.

The gold-standard of human hair for human hair wigs.